We forge tools and sites for ambitious SaaS companies.

Questions

What founders ask before they commit.

• How is Studio different from hiring a freelancer on Upwork?

  Studio is a productized engagement, not a sourcing problem. You get one founder doing the work end-to-end — discovery, design, build, AI integration — with a fixed price, a fixed 14-day window, and no rotating cast of contractors. Most freelancers can ship a marketing site; few can ship one that converts and that you actually own at the end.

• Why fixed-price instead of hourly?

  Hourly billing makes vendors slower and clients anxious — neither helps the work. We've productized the scope so you know exactly what you're getting and exactly what it costs before we start. You stop watching the clock; we stop padding it.

• What does “AI-powered” actually mean — what AI features do I get?

  Every Studio site ships with a chatbot that qualifies leads, an AI-powered FAQ trained on your product, and lead-routing logic that hands warm prospects to your CRM. The Growth System tier adds internal AI tools — lead scoring, a content engine, and a sales agent. All native integrations, not bolted-on third-party widgets.

• What if 14 days isn't enough for our complexity?

  Most B2B SaaS marketing sites fit cleanly into 14 days, which is why we productized it. If your scope genuinely needs more — multiple languages, deep CMS migrations, custom integrations — Tier 3 (Growth System) extends to 4–6 weeks. We'll flag any complexity in the discovery call before you sign anything.

• What happens after the site ships — do you maintain it?

  All packages include 30 days of post-launch support to fix bugs and tune performance. Beyond that, the AI Content + Maintenance Retainer ($500–$2,000/month) keeps the site current — fresh content, AI prompt updates, conversion experiments. Or take ownership and run it yourself; we hand over clean code either way.

• Do you work with non-SaaS companies?

  Studio is built for B2B SaaS — the copy frameworks, conversion patterns, and AI integrations all assume that buyer journey. We occasionally take on adjacent B2B (developer tools, AI infrastructure, fintech) when the fit is obvious. If you're consumer or local services, we're probably not the right shop.

• When will Carliforge Labs products launch?

  Anvil opens to waitlist members later this year, with a broader launch following. Reade follows with a free public audit tier and a Pro monitoring tier. Replly enters private beta with Studio clients first, then opens to the waitlist. Join the lists above to be first in.

• Who owns the code and assets after handover?

  You do. Full repository, design files, content, hosting access — everything transfers to your team at launch. No vendor lock-in, no licensing tricks, no “powered by” footers. The site is yours.