Insights

How we decide what to build.

Product, architecture and design decisions written up in full, including the ones that did not go to plan.

29 Jul 2026
How much does custom software cost, and why do the quotes vary so much
Three vendors, the same brief, three wildly different numbers. What actually drives the cost of custom software, why the cheapest quote is often the most expensive, and how to get a price that means something.