Free tool
What does a stranger think you do?
What a first time visitor takes from your homepage in five seconds, before deciding whether to stay. Paste your URL to find out. No email, no signup.
No email needed. Limited to one test per visitor per day.
Why five seconds
- 01
You cannot read your own homepage. Every visitor arrives without the context in your head, gives the page a few seconds, and leaves if they cannot place you. Nothing further down gets read at all.
- 02
The failure is almost never design. It is that the page opens with what the business believes about itself rather than what it sells, and to whom. A visitor can act on a sentence that names the thing, the buyer and the next step. They cannot act on a belief.
- 03
So this test asks three questions. What does this business do, who is it for, and what does it want me to do next. Those three decide whether anyone stays, and this tells you which of them your page currently answers.
Questions
The audit looks at the whole page and scores it across nine areas: structure, credibility, calls to action, accessibility signals and so on. This asks one question instead: can a stranger tell what you do. Most sites that fail this are not failing on craft, they are failing because the business never wrote down plainly what it sells and to whom.
Yes, and that is the point. It judges the page against its own goals, so a dental practice, a logistics firm, a law firm and a builder all get read on their own terms. It is told explicitly never to assume the page is selling software.
If a stranger cannot tell what you do, neither can a buyer.
Working out what a business actually sells, and saying it in one sentence, is where every engagement we take on starts.