The problem
The brand's product was already premium, made to order for people who cared about the details, but nothing about how it was sold online reflected that. A storefront built off a generic template would have undersold it at the exact moment a customer was deciding whether to trust it with their money.
Our approach
We took ownership of the storefront end to end, from the design system through every page needed to bring the brand online, built around the brand itself rather than a reusable template.
They gave us a storefront that finally looked like the brand we imagined, not a template with our logo on it. The design system alone would have taken us months to get right on our own.